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A Pilot Campaign

Blacks who are creating projects should be looking at business and project management models, since they need to create something effective, efficient and sustainable to the lives of black people

I learned from as long time ago that a pilot project should be created before you get investment. Many businesses start of small and grow or show they have a following before they ask for investment or funding. This demonstrates to the investors that your idea is viable and it is what the people want. Its and example that action is more clearer than words. Some ideas are still funded or investment is provided if the initial venture has failed but the difference it can make with the right funding is great.

Some black people who crowdfund, have a service or product already which should be the point. Others want to start from zero. The crowdfunding campaigns, which are starting a project from zero will have a higher chance of not materialising, if no work has not started before the funding campaign started. There should be more clear plans and direction of the project at least and the market should be tested, not just through research but a prototype or as said above a small scale version of the project.

The main project/business can then be created, through having a business case which in summary shows:

  • The benefits 
  • The negative impact
  • The difference it will make

The most important aspect of the persons ideals should be the difference they can make as this can determine whether it will work. If you have no project already then its not likely you can see a practical benefit (no matter how small), rather than a theoretical one.

I follow this most of the time, but like anyone else if someone has a way with psychology and I believe I have done the checks to the best of my ability then I put my hands up, but I use it as a learning experience, just like you would.

Further Information

Indiegogo Guide to Crowdfunding

Shopify Guide to Crowdfunding

Inc.com guide to crowdfunding

Pilot Project Guide

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